Every time you visit a retailer, remember this: “Nothing here responds to chance”. It is not surprising that self-service chains, department stores, price clubs, etc., carry out strategies to improve the demand for the products. From furniture to POP material more discreet communicates a commercial tactic.

Beyond the profits made by companies to implement shopper marketing or trade marketing strategies at the point of sale, customers also obtain benefits, which can be translated into a series of experiences with the brand, according to their demands Current.

The point of sale is an important area for brands, and we can confirm this with the results of the latest Annual Survey of Investment in Below The Line in Mexico conducted by the InformaBTL Research Department. Data from the publication indicate that the brands allocated 5,470 million pesos to BTL strategies at the point of sale during 2016.

Therefore, it is important to know what strategies can be developed at the point of sale to be able to sell more and, at the same time, to satisfy the needs, desires and demands of customers who attend physical stores anywhere in the world.

We know that to design an attractive point of sale depends on some variables that must be analyzed in advance; However, here are some keys that – without a doubt – will help you improve your brand communication at the point of sale, and will allow you to increase the results of your business strategies.

1. The furniture
2. The botargas
3. The prosecution
4. Customer service
5. The exhibition
6. The animation
7. Seduction
8. Music

Source: informabtl.com

To begin with, promotional activities should be considered as an excellent channel of distribution, as they seek to ensure that products are not returned.

And how to get this distribution channel on the customer side and at the same time meet the objectives of the brand campaigns?

As a first step, the promotion technique should:

1. Get product rotation at the point of sale
2. Generate sales momentum
3. Product Promotion
4. The use of merchandising
5. Attract more traffic to the point of sale.

ADVANTAGES OF THE BTL PROMOTION

Although there are several benefits that are generated when employing the BTL Marketing strategy, it is the least aggressive impact on budget employment. With this, you can see the BTL promotion as one of the most viable for small and medium-sized businesses that can not easily face campaign costs the traditional and massive media as its cost is higher.

Another advantage we get from the promotion is that the results are obtained quickly. The effect is immediate, so the results are obtained in the same way. This method is effective and with measurable results.
On the other hand, the promotion seeks to be in front of the final consumer and to be clear what are the preferences of the customers to which each campaign is directed.

Personal attention contributes to the success of this strategy because persuasion is direct. This promotion seeks to reach the customer through the immediate feeling with the product and is addressed to a specific person or a small number of people.

In addition, it must meet the needs in the place of consumers. With the use of different strategies and full of originality, the promotion can be transported to the consumer exactly to the point of sale.

Source: informabtl.com

Nested and mixed lists are an interesting beast. It’s a corner case to make sure that

• Lists within lists do not break the ordered list numbering order
• Your list styles go deep enough.

Ordered – Unordered – Ordered

1. ordered item
2. ordered item
   • unordered
   • unordered
     1. ordered item
     2. ordered item
3. ordered item
4. ordered item

Ordered – Unordered – Unordered

1. ordered item
2. ordered item
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   • unordered
     • unordered item
     • unordered item
3. ordered item
4. ordered item

Unordered – Ordered – Unordered

• unordered item
• unordered item
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  2. ordered
     • unordered item
     • unordered item
• unordered item
• unordered item

Unordered – Unordered – Ordered

• unordered item
• unordered item
  • unordered
  • unordered
    1. ordered item
    2. ordered item
• unordered item
• unordered item