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Los cambios en el sector retail están sucediendo muy rápido y es que la incorporación de la tecnología a la vida diaria de todos ha hecho que queramos realizar cualquier actividad a través de diferentes dispositivos tecnológicos con lo que contamos, lo que lleva a las empresas a tener una comunicación efectiva con su consumidor a través de diferentes canales. Por otro lado, los retailers también incorporan aspectos innovadores en el punto de venta, con la finalidad de atraer más público hacia sus tiendas. Es por eso que veremos algunas tendencias que estamos o estaremos viendo en la industria retail.
La compra se ha vuelto social
Para el consumidor hablar de su vida y actividad en internet se ha convertido en una costumbre, por lo que la compra también se ha vuelto un tema de conversación. El
70 % de los consumidores realiza búsquedas sobre el producto que va adquirir en sitios webs antes de comprarlo. Los retailers ya no pueden ser un observador de estas conversaciones, deben participar necesariamente de manera activa creando contenido alrededor de los productos y el punto de venta, que provoque que el consumidor considere realizar la compra y no sólo ello, sino también que cree un vínculo de fidelidad con las marcas de su preferencia a mediano plazo.
El poder de los Millennials
En estos días, este grupo de personas son de gran influencia están modificando la manera de tener una experiencia de compra. Se cree que para el 2017 este grupo tendrá mayor poder de compra que cualquier otra generación, por lo que es importante tener en cuenta sus hábitos de consumo, así como la manera en la que desarrollan sus actividades, para que las empresas de retail puedan impactar positivamente en las diferentes plataformas sociales que utilizan y con ello lograr un efecto de atracción hacia sus puntos de venta.
BIG DATA como generador de insights
Durante los últimos años se ha hablado bastante de BIG DATA y la manera en que nos proporciona información valiosa para tomar decisiones. El avance acelerado de la tecnología ha hecho que no nos preocupemos demasiado sobre cómo obtener la información, por lo que el reto se convierte necesariamente en la interpretación de dichos datos para obtener insights valiosos sobre lo que nuestro consumidor está esperando y teniendo como expectativa a la hora de ir a un punto de venta para satisfacer una necesidad.
Independientemente de las tendencias, el foco siempre deberá ser el consumidor y el profundo conocimiento que tengamos de él nos llevará a desarrollar estrategias y acciones en el punto de venta que tengan como consecuencia su satisfacción por consiguiente el desplazamiento de productos.
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A very important aspect of the advertising activity is Graphic Design. We define design as a form of visual communication whose purpose is to structure advertising messages with clear and defined commercial objectives, through the organization and integration of forms, textures and colors that translate into meaningful and relevant communication for their environment, but Especially for the target audience.
In the area of graphic design, the information obtained through marketing, both studies and market research is processed by the creative area, takes shape and comes to life by materializing in a dimensional message and perfectly compatible with the target group, Target to which it is directed.
In this area advertising pieces are created to be printed in various media including brochures, catalogs, manuals, instructions, posters, spectacular advertisements and for public roads, pop (stands), display’s, packaging and packaging materials. In all these executions graphic design also plays an essential role in the creation of the entire structure on which a brand, corporate image or visual identity is built.
Of course graphic design is something much more complex than this, beyond the handling of forms and colors, the designer knows in depth the people, from a Psycho-physiological point of view to understand this way, cognitive, preceptual processes And emotional aspects that operate in the receiver, which will make the difference between a technically correct message and another that penetrates the mind of the receiver and leaves an indelible mark, is therefore undeniable the importance of the participation of graphic design in success when constructing a brand.
Design is fundamental as a communication and marketing tool for both your company and your brand. By investing in design your brand will be perceived positively, translating into differentiation compared to the competition, endowing it with character, loyalty to its customers and achieving an optimal presentation company in front of the market.
At present we find a great variety of channels, types of activations and actions Below The Line (BTL) that allow us to innovate and discover new ways to fulfill the objectives established in our marketing plan, even more with limited budgets.
For this, Carola Fernández, Director of Marketing of Cinemex, emphasizes that it is important to be creative when defining BTL actions in a marketing plan. And for that, he shares 10 steps that in his opinion are very useful to put together a plan for focusing on the realization of BTL strategies:
1. Understand the corporate strategy and objectives so that the marketing plan is aligned and helps to comply with them.
2. Define priorities.
3. Perform a detailed analysis of the market, the competition and our company.
4. Identify opportunities and risks.
5. Define the general objectives.
6. Define the objectives that can be achieved from BTL strategies.
7. Define BTL strategies and their tactics (it is very useful to involve different people in a brainstorming since there are many possibilities for BTL actions and new ideas come up every day).
8. Define the budget.
9. Present the plan and get approval and support.
10. Run and evaluate results.
Single line blockquote:
Stay hungry. Stay foolish.
Multi line blockquote with a cite reference:
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.
Steve Jobs – Apple Worldwide Developers’ Conference, 1997
| Employee | Salary | |
|---|---|---|
| John Doe | $1 | Because that’s all Steve Jobs needed for a salary. |
| Jane Doe | $100K | For all the blogging she does. |
| Fred Bloggs | $100M | Pictures are worth a thousand words, right? So Jane x 1,000. |
| Jane Bloggs | $100B | With hair like that?! Enough said… |
These supported tags come from the WordPress.com code FAQ.
Address Tag
1 Infinite LoopAnchor Tag (aka. Link)
This is an example of a link.
Abbreviation Tag
The abbreviation srsly stands for “seriously”.
Acronym Tag (deprecated in HTML5)
The acronym ftw stands for “for the win”.
Big Tag (deprecated in HTML5)
These tests are a big deal, but this tag is no longer supported in HTML5.
Cite Tag
“Code is poetry.” —Automattic
Code Tag
You will learn later on in these tests that word-wrap: break-word; will be your best friend.
Delete Tag
This tag will let you strikeout text, but this tag is no longer supported in HTML5 (use the <strike> instead).
Emphasize Tag
The emphasize tag should italicize text.
Insert Tag
This tag should denote inserted text.
Keyboard Tag
This scarcely known tag emulates keyboard text, which is usually styled like the <code> tag.
Preformatted Tag
This tag styles large blocks of code.
.post-title {
margin: 0 0 5px;
font-weight: bold;
font-size: 38px;
line-height: 1.2;
and here's a line of some really, really, really, really long text, just to see how the PRE tag handles it and to find out how it overflows;
}
Quote Tag
Developers, developers, developers…
–Steve Ballmer
Strike Tag (deprecated in HTML5)
This tag shows strike-through text
Strong Tag
This tag shows bold text.
Subscript Tag
Getting our science styling on with H2O, which should push the “2” down.
Superscript Tag
Still sticking with science and Isaac Newton’s E = MC2, which should lift the 2 up.
Teletype Tag (deprecated in HTML5)
This rarely used tag emulates teletype text, which is usually styled like the <code> tag.
Variable Tag
This allows you to denote variables.