A very important aspect of the advertising activity is Graphic Design. We define design as a form of visual communication whose purpose is to structure advertising messages with clear and defined commercial objectives, through the organization and integration of forms, textures and colors that translate into meaningful and relevant communication for their environment, but Especially for the target audience.

In the area of ​​graphic design, the information obtained through marketing, both studies and market research is processed by the creative area, takes shape and comes to life by materializing in a dimensional message and perfectly compatible with the target group, Target to which it is directed.

In this area advertising pieces are created to be printed in various media including brochures, catalogs, manuals, instructions, posters, spectacular advertisements and for public roads, pop (stands), display’s, packaging and packaging materials. In all these executions graphic design also plays an essential role in the creation of the entire structure on which a brand, corporate image or visual identity is built.

Of course graphic design is something much more complex than this, beyond the handling of forms and colors, the designer knows in depth the people, from a Psycho-physiological point of view to understand this way, cognitive, preceptual processes And emotional aspects that operate in the receiver, which will make the difference between a technically correct message and another that penetrates the mind of the receiver and leaves an indelible mark, is therefore undeniable the importance of the participation of graphic design in success when constructing a brand.

Design is fundamental as a communication and marketing tool for both your company and your brand. By investing in design your brand will be perceived positively, translating into differentiation compared to the competition, endowing it with character, loyalty to its customers and achieving an optimal presentation company in front of the market.

At present we find a great variety of channels, types of activations and actions Below The Line (BTL) that allow us to innovate and discover new ways to fulfill the objectives established in our marketing plan, even more with limited budgets.

For this, Carola Fernández, Director of Marketing of Cinemex, emphasizes that it is important to be creative when defining BTL actions in a marketing plan. And for that, he shares 10 steps that in his opinion are very useful to put together a plan for focusing on the realization of BTL strategies:

1. Understand the corporate strategy and objectives so that the marketing plan is aligned and helps to comply with them.

2. Define priorities.

3. Perform a detailed analysis of the market, the competition and our company.

4. Identify opportunities and risks.

5. Define the general objectives.

6. Define the objectives that can be achieved from BTL strategies.

7. Define BTL strategies and their tactics (it is very useful to involve different people in a brainstorming since there are many possibilities for BTL actions and new ideas come up every day).

8. Define the budget.

9. Present the plan and get approval and support.

10. Run and evaluate results.

Headings

Header one

Header two

Header three

Header four

Header five

Header six

Blockquotes

Single line blockquote:

Stay hungry. Stay foolish.

Multi line blockquote with a cite reference:

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.

Steve Jobs – Apple Worldwide Developers’ Conference, 1997

Tables

Employee	Salary
John Doe	$1	Because that’s all Steve Jobs needed for a salary.
Jane Doe	$100K	For all the blogging she does.
Fred Bloggs	$100M	Pictures are worth a thousand words, right? So Jane x 1,000.
Jane Bloggs	$100B	With hair like that?! Enough said…

Definition Lists

Definition List Title

Definition list division.

Startup

A startup company or startup is a company or temporary organization designed to search for a repeatable and scalable business model.

#dowork

Coined by Rob Dyrdek and his personal body guard Christopher “Big Black” Boykins, “Do Work” works as a self motivator, to motivating your friends.

Do It Live

I’ll let Bill O’Reilly will explain this one.

Unordered Lists (Nested)

• List item one
  • List item one
    • List item one
    • List item two
    • List item three
    • List item four
  • List item two
  • List item three
  • List item four
• List item two
• List item three
• List item four

Ordered List (Nested)

1. List item one
   1. List item one
      1. List item one
      2. List item two
      3. List item three
      4. List item four
   2. List item two
   3. List item three
   4. List item four
2. List item two
3. List item three
4. List item four

HTML Tags

These supported tags come from the WordPress.com code FAQ.

Address Tag

1 Infinite Loop
Cupertino, CA 95014
United States

Anchor Tag (aka. Link)

This is an example of a link.

Abbreviation Tag

The abbreviation srsly stands for “seriously”.

Acronym Tag (deprecated in HTML5)

The acronym ftw stands for “for the win”.

Big Tag (deprecated in HTML5)

These tests are a big deal, but this tag is no longer supported in HTML5.

Cite Tag

“Code is poetry.” —Automattic

Code Tag

You will learn later on in these tests that word-wrap: break-word; will be your best friend.

Delete Tag

This tag will let you strikeout text, but this tag is no longer supported in HTML5 (use the <strike> instead).

Emphasize Tag

The emphasize tag should italicize text.

Insert Tag

This tag should denote inserted text.

Keyboard Tag

This scarcely known tag emulates keyboard text, which is usually styled like the <code> tag.

Preformatted Tag

This tag styles large blocks of code.

.post-title {
	margin: 0 0 5px;
	font-weight: bold;
	font-size: 38px;
	line-height: 1.2;
	and here's a line of some really, really, really, really long text, just to see how the PRE tag handles it and to find out how it overflows;
}

Quote Tag

Developers, developers, developers… –Steve Ballmer

Strike Tag (deprecated in HTML5)

This tag shows strike-through text

Strong Tag

This tag shows bold text.

Subscript Tag

Getting our science styling on with H₂O, which should push the “2” down.

Superscript Tag

Still sticking with science and Isaac Newton’s E = MC², which should lift the 2 up.

Teletype Tag (deprecated in HTML5)

This rarely used tag emulates teletype text, which is usually styled like the <code> tag.

Variable Tag

This allows you to denote variables.