Español
Every time you visit a retailer, remember this: “Nothing here responds to chance”. It is not surprising that self-service chains, department stores, price clubs, etc., carry out strategies to improve the demand for the products. From furniture to POP material more discreet communicates a commercial tactic.
Beyond the profits made by companies to implement shopper marketing or trade marketing strategies at the point of sale, customers also obtain benefits, which can be translated into a series of experiences with the brand, according to their demands Current.
The point of sale is an important area for brands, and we can confirm this with the results of the latest Annual Survey of Investment in Below The Line in Mexico conducted by the InformaBTL Research Department. Data from the publication indicate that the brands allocated 5,470 million pesos to BTL strategies at the point of sale during 2016.
Therefore, it is important to know what strategies can be developed at the point of sale to be able to sell more and, at the same time, to satisfy the needs, desires and demands of customers who attend physical stores anywhere in the world.
We know that to design an attractive point of sale depends on some variables that must be analyzed in advance; However, here are some keys that – without a doubt – will help you improve your brand communication at the point of sale, and will allow you to increase the results of your business strategies.
- The furniture
- The botargas
- The prosecution
- Customer service
- The exhibition
- The animation
- Seduction
- Music
Source: informabtl.com
