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It is estimated that Mexico would have reached 54.2 billion pesos, according to the InformaBTL portal.
Commercial communication has become increasingly dynamic with technological developments and the interpretation of consumer needs, increasingly present in the tasks performed by brands.
This has allowed the redefinition of the concept of the consumer, because now there is greater knowledge of its route within points of sale, the feelings it registers before certain campaigns and the interest it has for certain products based on needs and demand for content.
From this scenario there are five actions that can be implemented in a BTL strategy:
1. Approach the consumer
- Meet the new consumer
- Identify your omnichannel profile
- Develop predictive models
- Understand privacy that demands
- Identify the digital impact on it
2. Point of sale strategy
- Size the challenge that Mexican retailers have to offer an omnichannel experience
- Know the golden rules to be an omnichannel retailer
- Understand retail pricing strategies
- Know the trends in point of sale: technology, showrooms, smart mirrors, shops without rows and purchase with face reader
- Meet the Shopper journey: the digital future at the point of sale
3. BTL Digital
- Big Data in BTL
- Understand the power of personalization in a BTL strategy
- Social networks as a protagonist in eCommerce and the payment trends within which it has
- Virtual Reality, Artificial Intelligence and Personal Assistance
4. Experience marketing
- Create an experience marketing strategy
- The tools to generate shopping experiences
- The challenge of experiential marketing: How to capitalize on brand experiences?
- Content marketing as a generator of experiences
- The mobile experience of the consumer
5. Entertainment and influence
- Brands as the future of entertainment
- What role influencers play in entertainment
- The role of stadiums, tournaments, concerts, sporting events, as a marketing opportunity
- Activation of sponsorships and experiences within the event
- The future of entertainment marketing
In order to know each of these points in detail, the Below the Line and Entertainment Diploma is composed of interesting and cutting-edge topics about BTL, through which you can analyze the different strategies used in current commercial communication to understand the consumer purchasing behavior, know what are the different ways to get there, know the global trends of BTL and its effects on the mix of digital marketing, among many other topics.
In 10 classes you can learn from the experience of teachers each with a long career in the marketing industry Below The Line. Undoubtedly, with their teachings you can create innovative strategies that will impact your target audience. The Diploma in Below the Line Marketing and Entertainment is the only program of its kind worldwide, which has an international curricular certification endorsed by the University of Nevada, Las Vegas.
Source: Merca2.0
