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The Point of Sale is the point of contact of the consumer with the brands or products for their purchase. Also, there are a number of elements that influence the buying decisions of the shoppers.
According to Ana Ramírez, Director of Marketing at Sam’s Club Mexico, about 80 percent of the purchase decisions are made at the Point of Sale. Also, a factor that influences the purchasing decisions is the furniture.
Before choosing a furniture
The furniture serves for the presentation, service and sale of the articles. For this reason, it is essential to choose carefully the ideal for a Point of Sale and to choose the best consider the following points:
- Point of Sale Image
The furniture plays an important role in informing the customer about the type of store in which it is located.
- The cost
Because you will realize a considerable investment in BTL within a retailer, it is important that you choose the right furniture for your product, since it will provide a series of qualities that will help the product to communicate a better message, that is, it will influence The decision of purchase of the consumer.
- Presentation
Likewise, the furniture works as physical support for the presentation of the products within the retailer, and as previously mentioned, it favors their display at the Point of Sale.
An Important Element for Promotion
In the same way, they serve to expose elements of promotion in the Point of Sale for the manufacturers and distributors. For example:
- Exhibitors
They are furniture designed to show products and advertising associated with the products displayed.
- Display
These are small holders that show the items for sale.
- Poster
They are the most important element in the Point of Sale and thanks to that they can adopt different forms are a key factor to attract the attention of consumers.
Written by Guillermo Cortés, extracted from Informa BTL
